Branding

Are you starting with WHY?

Are you starting with WHY?

Have you ever stopped to think about your WHY?  Not just the monetary reason - money is how you get rewarded for the work you do, it is not the reason you do the work.  I'm talking about the reason anyone should care. 

New Brand and Website Design :: Dionne for Pacific Grove

New Brand and Website Design :: Dionne for Pacific Grove

We recently had the pleasure of hosting a Brand Building by the Beach retreat weekend for an innovative outdoor apparel brand, known as Warrior Unlimited Apparel.  Here is a recap of Day 1 from this amazingly productive weekend away!

How to Find Your Ideal Audience Using Psychographics

How to Find Your Ideal Audience Using Psychographics

To truly connect with your audience, you have to deeply understand Them.

I always wondered how business owners and marketers could sell their products and services to statistics - female, 25 to 35, single, short hair, lives in the city. 

It seems evident that...